Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols
Date: May 26, 2016
Time: 12:00pm – 1:00pm PT
Presenters: Nancy Duarte, CEO & Patti Sanchez, Chief Strategy Officer, Duarte, Inc.
Moderator: Ruth Stergiou, CEO, Invent Your Future
A leader is anyone who can see a better future and rally people to reach it. Inspiring change takes creativity, tenacity, and very thoughtful communication. Learn how in this upcoming webinar.
Nancy Duarte and Patti Sanchez spent almost four years researching how world’s most legendary leaders communicated in seasons of transformation. In their book, Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols, Nancy and Patti lay out a roadmap to help leaders move people to embrace bold visions and carry them forward. In this special program, the authors offer insight into the five stages of transformation, the role speeches, stories and ceremonies play, plus will feature a few of history’s greatest communicators who transformed the world. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.
In this session, you will learn to:
- Map out where your audience is on their path to transformation
- Overcome resistance, inspire enthusiasm and motivate action
- Understand the structure of great communication and empathy
- Connect with your audience empathetically using speeches, stories, ceremonies and symbols
This event is for leaders and communicators who are tasked with persuading people to embrace ideas and carry them forward.
About our Speakers:
Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Huffington Post, LA Times and on CNN. She is the CEO of Duarte, Inc., and her firm is the global leader behind some of the most influential presentations in business and culture, and has created more than a quarter of a million presentations. Nancy has spoken at numerous conferences including TEDx, South by Southwest, Inbound, and World Domination Summit. She speaks at business schools and lectures at Stanford University several times a year. She is the author of three award-winning books: Slide:ology, Resonate, the HBR Guide to Persuasive Presentations, and co-author of Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols.
Patti Sanchez is a communicator with 25 years of experience leading transformative marketing initiatives for brands and causes, and the co-author of Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. As the Chief Strategy Officer for Duarte, Inc., Patti leads an expert team of writers and consultants who help clients create compelling presentations that change beliefs and behavior. Applying insights from her study of psychology and persuasion, Patti helps leaders understand the inner workings of the human mind and heart and then use that knowledge to craft engaging narratives that cut through the clutter and resonate on a deep level. She has presented hundreds of workshops on communication to marketing and sales leaders around the country and her professional work has been honored by IABC, BMA, and Vital Speeches of the Day. Patti holds a Bachelor of Arts Degree in Public Relations from San Jose State University with a minor in Psychology.