Thriving in the Social Era
January 16, 2013
12:00 – 1:00pm PST
The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Social tools allow us to do things differently, but how do you really capitalize on that? Social strategist Nilofer Merchant argues that “social” is much more than “media.” In this webinar, you will learn how smart companies and individuals are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. Nilofer offers new rules for creating value, leading, and innovating in our rapidly changing world. These rules address thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; and inspiring employees through purpose in a world where money alone no longer wields power. Learn how companies and individuals can transform how they think, operate, and ultimately thrive in today’s Social Era.
Nilofer Merchant has gone from admin to CEO to board member of a NASDAQ-traded company during her 20 year career, gathering monikers such as “the Jane Bond of Innovation” for her ability to guide Fortune 500 and startup companies through impossible odds. She has worked for Apple, Autodesk and startups in the early days of the Web. Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors, and optimize revenues. She has personally launched more than 100 products, netting $18B in sales. Her latest book, The 11 Rules for Creating Value in the #SocialEra, follows her previous book, The New How, on collaborative work. www.nilofermerchant.com and @Nilofer.
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